Hot Fellas Bakery

Deliverables

On-site hero video, custom donut creation, still photography

Platforms

Instagram, TikTok, YouTube Shorts, Facebook, Snapchat

Overview

HBO Max partnered with Donut Daddy to promote the new season of And Just Like That through the official Hot Fellas Bakery pop-up in Sydney. Anthony was invited to film inside the pop-up and create a custom baked goods inspired by the show’s playful bakery concept. The content brought the activation to life for audiences who couldn’t attend in person.

Execution

  • Filmed a custom cooking video inside the Hot Fellas Bakery pop-up at Taylor Square, Sydney
  • Created an original Hot Fellas–inspired baked goods that matched the theme and branding of the show
  • Captured high-energy, character-driven footage that connected Donut Daddy’s style with the series’ fun, cheeky tone
  • Showcased the pop-up environment, signage, baked goods, and overall experience
  • Delivered platform-optimised content across Instagram, TikTok, YouTube Shorts, Facebook, and Snapchat

Results

  • Over 8M combined views across all platforms
  • Strong saves, shares, and positive audience sentiment
  • Drove attention to the Sydney pop-up and boosted campaign visibility online
  • Successful entertainment crossover that connected HBO Max with a young, highly engaged audience

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