Shokz

Deliverables

Hero recipe reel, custom dessert concept, still photography

Platforms

Instagram, TikTok, YouTube Shorts, Facebook, Snapchat

Overview

Shokz partnered with Donut Daddy to launch the OpenDots One earbuds. Anthony created a custom crème brûlée donut inspired by the product’s smooth, modern design. The concept focused on showing how OpenDots let you enjoy music while cooking and still hear every sound in the kitchen, thanks to their open-ear technology.

Execution

  • Designed a crème brûlée donut that matched the Shokz colour palette and clean aesthetic
  • Filmed high-end visuals featuring Anthony dancing while cooking to demonstrate open-ear listening in action
  • Highlighted how users can enjoy music without blocking out the sizzle, crackle, and brûlée torch sounds
  • Delivered polished, platform-optimised content across Instagram, TikTok, YouTube Shorts, Facebook, and Snapchat

Results

  • 7M+ combined views across all platforms
  • Strong saves, shares, and positive audience reaction
  • Clear uplift in product curiosity and awareness
  • A successful tech-meets-lifestyle crossover that positioned OpenDots in a fun, relatable way

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