{"title":"Maybelline","description":"\u003ch3\u003eDeliverables\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eHero recipe reel, custom dessert range, still photography\u003c\/p\u003e\n\u003ch3\u003ePlatforms\u003c\/h3\u003e\n\u003cp\u003eInstagram, TikTok, YouTube Shorts, Facebook, Snapchat\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eMaybelline partnered with Donut Daddy to support the launch of the Lifter Glaze Oil Balm. Anthony designed a range of petit gâteaux inspired by the product’s colours and glossy finish, and incorporated a female talent applying the Lifter Glaze to create a clear, beauty-focused link throughout the content.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eExecution\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeveloped a custom petit gâteau range based on the Lifter Glaze tones and texture\u003c\/li\u003e\n\u003cli\u003eFilmed clean, cinematic macro visuals highlighting both the desserts and the product\u003c\/li\u003e\n\u003cli\u003eIncluded on-camera female talent applying the balm to connect the beauty element directly to the creative concept\u003c\/li\u003e\n\u003cli\u003eDelivered all content optimised for Instagram, TikTok, YouTube Shorts, Facebook, and Snapchat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eResults\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e2.8M+ combined views across all platforms\u003c\/li\u003e\n\u003cli\u003eStrong saves, shares, and positive feedback from both beauty and food audiences\u003c\/li\u003e\n\u003cli\u003eNoticeable uplift in product interest and engagement during the campaign period\u003c\/li\u003e\n\u003cli\u003eA strong beauty-meets-food crossover that performed above category averages\u003c\/li\u003e\n\u003c\/ul\u003e","products":[],"url":"https:\/\/donutdaddy.com\/collections\/sephora-copy.oembed","provider":"The Donut Daddy","version":"1.0","type":"link"}