{"title":"Hot Fellas Bakery","description":"\u003ch3\u003eDeliverables\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eOn-site hero video, custom donut creation, still photography\u003c\/p\u003e\n\u003ch3\u003ePlatforms\u003c\/h3\u003e\n\u003cp\u003eInstagram, TikTok, YouTube Shorts, Facebook, Snapchat\u003c\/p\u003e\n\u003ch3\u003eOverview\u003c\/h3\u003e\n\u003cp\u003eHBO Max partnered with Donut Daddy to promote the new season of And Just Like That through the official Hot Fellas Bakery pop-up in Sydney. Anthony was invited to film inside the pop-up and create a custom baked goods inspired by the show’s playful bakery concept. The content brought the activation to life for audiences who couldn’t attend in person.\u003c\/p\u003e\n\u003ch3\u003eExecution\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFilmed a custom cooking video inside the Hot Fellas Bakery pop-up at Taylor Square, Sydney\u003c\/li\u003e\n\u003cli\u003eCreated an original Hot Fellas–inspired baked goods that matched the theme and branding of the show\u003c\/li\u003e\n\u003cli\u003eCaptured high-energy, character-driven footage that connected Donut Daddy’s style with the series’ fun, cheeky tone\u003c\/li\u003e\n\u003cli\u003eShowcased the pop-up environment, signage, baked goods, and overall experience\u003c\/li\u003e\n\u003cli\u003eDelivered platform-optimised content across Instagram, TikTok, YouTube Shorts, Facebook, and Snapchat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eResults\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOver 8M combined views across all platforms\u003c\/li\u003e\n\u003cli\u003eStrong saves, shares, and positive audience sentiment\u003c\/li\u003e\n\u003cli\u003eDrove attention to the Sydney pop-up and boosted campaign visibility online\u003c\/li\u003e\n\u003cli\u003eSuccessful entertainment crossover that connected HBO Max with a young, highly engaged audience\u003c\/li\u003e\n\u003c\/ul\u003e","products":[],"url":"https:\/\/donutdaddy.com\/collections\/paco-rabanne.oembed","provider":"The Donut Daddy","version":"1.0","type":"link"}